As a Professional Home Stager, I find that I can only do so much for my clients to help them sell their home. I do very well at tranforming their home into a neutral, but welcoming and cozy property that should attract maximum attention from buyers. I am also quite talented when it comes to educating the client on what the buyer NEEDS to see in a prospective new home. I also end up providing them with beautiful photographs showcasing their home in the best light possible, and encourage them to use those photos in all of their marketing materials.
All in all, I feel that I end up going above and beyond for each and every one of my clients.
The hiccup I run into is the whole "pricing" issue. I am not a licensed Realtor(R), therefore, I am not technically qualified to dole out any advice in this area. But, it saddens me so much to see that the seller is in possession of a beautiful, appealing property that should sell very quickly, provided the price is right. Yet, they have insisted on ignoring their Realtor's(R) suggestions and the actual appraisal.
I have had a few clients now who have me in to provide them with my services, and then go on to over-price their home by quite a big chunk. And, because I become emotionally invested in how successful their sale is, I end up watching the activity on the sale process. It is quite disheartening to see it listed way above market-value, or so much more than the market will bear.
This is a tough situation because everyone loses. You, the Realtor(R) ends up doing large amounts of ground-work for them, I have gone in and put love and labour into the property. And, the seller sits, seemingly not understanding why their property is not selling.
I suppose I am throwing this out there to see if anyone has some tips, advice, feedback, or words of caution regarding this situation when I encounter it. I would love to construct an effective, powerful, coercive statement to offer to my clients at these times so that everyone benefits in the end. But, I also do not want to overstep my bounds in my area of expertise and Certification.
Thank you in advance for all of your help!
Rhonda Wilson - CCSPTM
Home Staging and Decluttering Services
We transform properties into highly
sought-after products that sell in half
the time and for 7-10% more money.
Through personal experience, extensive
research and training, and a compassionate
approach, we De-clutter living/work spaces for
up-lifting and positive life changes.
Edmonton, Alberta, Canada